How Does Your Solution Impact the Jobs to Be Done?

The concept of jobs to be done is a helpful framework to look at what ultimately drives people to do work. People are result driven, and they use technological solutions. And it also means that for every problem that your customers are aware ofn that they have, there might already be a solution in place to get that particular job done. That solution can take a surprisingly high number of different shapes - many of which you would not expect it to.