S03.EP12 - Friction in Branding with Soon Yu
JUST Branding
00:00
How to Create a Signature Experience
I learned a lot of this from BMW actually. They are really key or keen at identifying the most pivotal moments in the journey that drive the maximum amount of brand love brand hate brand consideration. And it's not that sophisticated so basically all I do is I work with clients and we do a very simple journey map. Then what you want to do because those matters more than other moments because they have high emotional quotient in them. Pick one of them. Take a look at where you have the most amount of faces. Guess what, those are probably the areas in your customer journey that have the highest leverage to impact the brand.
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