75: User Personas
How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem
The Challenge With Personas
The first time I heard the term persona you know years ago was from my marketing colleagues. So there's this tension that I really wanted to get into which is how do we get specific enough that it's actionable and that we have a star to go for without being so specific that we are excluding people or even breaking into stereotypes where we're making more assumptions than are necessarily true. Jeff: You can use a researchers depend and that depends from team to team and product product. And while Sargis said hey these eventually there's fictional users but they are created from real users and real needs.
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