Apple's Culture of Bottom Up Contribution

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i love this idea that sort of, steve set this goal early on, ship the fastest prouter that you can ship. Because when i launch it, like that's what i'm going to talk about em and as i was thinking about basically the softer development process. It's rare for a ceo v bid company, and apple is a big company back then, tu so intimately involved in the planning process. Yes, i think the way that stev organized the company and built the teams, built the culture, was an essential part of how we did our work.

In this wide-ranging conversation from April 2019, a16z’s Frank Chen sits down with Ken Kocienda, a longtime software engineer and designer at Apple from 2001 to 2017, who wrote a book about his career there, called Creative Selection.

They discuss Ken’s unconventional path from freelance photographer to software engineer at Apple, his work on many core products from Safari web browser to iPhone, iPad, and Apple Watch and features like Autocorrect, what it was like to demo new products for Steve Jobs, and more.