Apple's Culture of Bottom Up Contribution

i love this idea that sort of, steve set this goal early on, ship the fastest prouter that you can ship. Because when i launch it, like that's what i'm going to talk about em and as i was thinking about basically the softer development process. It's rare for a ceo v bid company, and apple is a big company back then, tu so intimately involved in the planning process. Yes, i think the way that stev organized the company and built the teams, built the culture, was an essential part of how we did our work.