2min chapter

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

TikTok's Lemon8 Battles Instagram (371)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

Lemon 8: The New Platform for Food and Drink Sharing

Lemon 8 is a video and photo sharing social media platform catering to users' interests in food, beauty, wellness, and travel. TikTok's parent company, ByteDance, has been pushing its Instagram-like app to the US social media scrollers. Still, a week after it blew up, which was last week, by the way, the app is number one in the app store for lifestyle apps.

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