The Average Selling Price for a Pair of Shoes to Day

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The best selling shoes continue to be the best selling running shoes, year after year. The key to brooks is that we knew we are going to have to build the brand at the runner level,. Many retailers told me, jim, we are not going to build your brand. We'll try it. We'll test it. And i'm not kidding, for ten years, 20 stores, 80 stores, 20 store, 80 stores. That's how running works.

For the final act of the Arena Show, we’re joined by Brooks CEO Jim Weber to tell the amazing story of how he transformed the company from a 3rd tier, deeply cashflow negative “also-ran” into one of the world’s premiere fitness brands and a crown jewel of the Berkshire Hathaway empire — with compounding revenue and cashflow growth that rivals even the legendary Mrs. See’s Candies!

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Jim's book, "Running with Purpose"

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