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Arena Show Part II: Brooks Running (with CEO Jim Weber)
Acquired
The Average Selling Price for a Pair of Shoes to Day
The best selling shoes continue to be the best selling running shoes, year after year. The key to brooks is that we knew we are going to have to build the brand at the runner level,. Many retailers told me, jim, we are not going to build your brand. We'll try it. We'll test it. And i'm not kidding, for ten years, 20 stores, 80 stores, 20 store, 80 stores. That's how running works.
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