How I Built This with Guy Raz cover image

Advice Line with Alberto Perlman of Zumba

How I Built This with Guy Raz

00:00

Zumba's Journey: Growth and Partnerships

In this chapter, the co-founder and CEO of Zumba discusses the company's evolution, including the launch of a new app and the global expansion of their instructor network. The narrative underscores the significance of strategic partnerships, particularly with brands like Kellogg's, to enhance visibility in the fitness market. It also offers insights into entrepreneurial challenges and the importance of curiosity, customer feedback, and various funding strategies for business growth.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app