16min chapter

How I Built This with Guy Raz cover image

CrunchLabs: Mark Rober

How I Built This with Guy Raz

CHAPTER

From Apple Employee to YouTube Star

This chapter follows Mark's journey from gaining viral fame through a watermelon trick video to appearing on Jimmy Kimmel's show and transitioning to full-time content creation. Mark discusses the process of generating creative content, the decision to leave Apple for YouTube success, and the challenges and rewards of managing a growing team and audience.

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