Is This Book for You? Is It for the Big Gun?

This book uses examples heavily, but I believe them. They feel like real people and the other. Sometimes they are real identifiable people that he's talking about. Like he has a whole section talking about Alan Malali, the ex CEO of Ford,. The guy actually does do things and help with really important executives. And so I, if he's going to tell one story that I can see is true, then I'm willing to believe the rest as well. He will not get paid unless people in the client's life agree that he has been effective at implementing change two years after they start working together. That is a much higher bar.