Eliot arrnson developed the theory of dissonance by turning it into a theory of self justification. To two ideas can be dissonant - you like witty allan films, and your friend doesn't like whitty allan films. This allows you to think of yourself as a smart kind and wonderful person and have your prediction fail. It explains why people who are good, compassionate, caring people will often find themselves continuing practices that are wrong, harmful and outdated because they see themselves as good, kind, compassionate i'm a doctor.

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