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How to Be Direct and Be Rusty at the Executive Level
People don't want to ask the awkward question it's so painful for them to ask that question they'd rather not get the next step and have to actually go through that for me. I think prospects actually really appreciate where customers actually really appreciate when the sales person does define next steps right? "There's a fine line between being direct and being rude you know," he says. 'Executives like children they need structure right and that structure is what's direct'