What Is a Sales Funnel?

A sales funnel is a step by step process of what you're asking a client to do in order to ultimately be able to work with you. It's essential no matter what, because it guides all kinds of decisions that you are going to make and things thatyou are going to do to ultimately get business. So i always encourage folks to have those, but they are especially really helpful to map out, take a step back, look at them to examine what the experience is like from the perspective of the client - then eliminate or reduce any friction.