In the early days when you're like scrapping for users or in the later days advice I've always often given the marketing teams is like work from the work from the end of your funnel backwards. So that's the next year product before you try and expand the addressable market of your product, right? Yeah,. absolutely. The resonates strongly at me. And then lastly, you've got kind of like commercial success with the product, which is if no one can procure your product because of you lack certain features, then yeah, your actual, your revenue targets are going to be not as crisp as they might be. Like each of those reports, they kind of resonate in different