The Emotional Highs and Lows of Game Creation

This chapter recounts the thrilling yet challenging journey of launching a viral game while balancing creative ownership against financial offers. It highlights key decisions and the financial intricacies of game design, including the impact of market dynamics and traditional publishing economics. The speakers also reflect on personal experiences of resilience amid financial struggles, emphasizing the importance of honest communication and maintaining integrity in creative partnerships.

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Justin Gary (@Justin_Gary) is an award-winning designer, author, speaker, and entrepreneur. He is CEO of Stone Blade Entertainment and creator of the innovative and award-winning Ascension deck-building game series. Prior to designing games, Justin was the youngest ever Magic: The Gathering US National Champion. He has studied creativity and applied the principles of design to create dozens of products over his 20 years in the industry for brands that include Marvel, World of Warcraft, and the Wharton School of Business. Today, he designs, consults, and teaches creativity around the world as a digital nomad.

Justin is also the author of Think Like a Game Designer: The Step-By-Step Guide to Unlocking Your Creative Potential and host of the Think Like a Game Designer podcast.

Please enjoy!

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[07:43] An origin story steeped in Magic.

[11:23] A debatable past.

[16:38] The life of a full-time Magic competitor.

[18:24] A philosophy major.

[19:45] Monopoly lessons learned from a family of lawyers.

[23:28] Innovations that made Magic an instant success.

[26:40] Magic game balance considerations.

[30:06] Justin exits his Magic career with an altered mindset.

[36:43] Too cool for law school.

[41:34] Risk is relative.

[43:39] From playing games to designing games.

[46:10] A Whack on the Side of the Head.