7min chapter

eCommerce Fuel cover image

Insights from Retail, America’s Food Crisis & Crafting Great Newsletters

eCommerce Fuel

CHAPTER

Challenges and Benefits of Scaling a Retail Business

This chapter delves into the slow process of scaling a retail business, discussing challenges like yearly category reviews and the importance of performance to maintain shelf space. It also explores the financial aspects of entering retail, including marketing fees, promotional activities, and the significance of package design and branding in attracting consumers.

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