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Eliminating Friction to Get More Consulting Business—with Deb Zahn

Craft of Consulting Podcast

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The Easiest Way to Create a Resilient Environment

I've had ones ask me for my address, i'm not sure why, my phone number. And then they want me to fill something out. I think the easiest way to do it is to be able to click on it. They go to your electronic scheduling system, and they can book immediately a time that works for them. But that's where you create a friction free environment that is going to get you on a call with somebody.

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