3min chapter

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Merck & Co: Blockbuster Drugs - [Business Breakdowns, EP.189]

Business Breakdowns

CHAPTER

Lessons from the Pharmaceutical Product Lifecycle and Differentiation

This chapter explores key insights gained from analyzing pharmaceutical companies, emphasizing the importance of the product lifecycle in investment decisions. The discussion includes the effects of drug patent expiration on company growth and the value of differentiated products, highlighted by the case of Keytruda.

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