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Zynga cofounder Justin Waldron on Games Club

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CHAPTER

Are People Interested in Playing Games? And So What Types of Experiences Will They Be Looking For?

Yend: The diversity of the people that are actually playing these games has also dramatically increased. Yend: We definitely have to think about and the design of these games. How do we just make more of this happen by default, you know? And can we increase people's conactivity when we we sort of solve a lot of those pieces for them? What does that look like?

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