
Freshpet: Scott Morris
How I Built This with Guy Raz
00:00
From Professor Connors to Freshpet: The Journey of Pet Food Innovation
This chapter explores the transformative evolution of pet food, emphasizing the shift towards fresh, human-grade options and the significance of pets as family members. It details the rigorous development and testing process behind Freshpet, including branding challenges and innovative marketing strategies. The narrative highlights early setbacks, logistical hurdles, and the founders' commitment to quality as they aimed to revolutionize the pet food industry.
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