How I Built This with Guy Raz cover image

Freshpet: Scott Morris

How I Built This with Guy Raz

00:00

From Professor Connors to Freshpet: The Journey of Pet Food Innovation

This chapter explores the transformative evolution of pet food, emphasizing the shift towards fresh, human-grade options and the significance of pets as family members. It details the rigorous development and testing process behind Freshpet, including branding challenges and innovative marketing strategies. The narrative highlights early setbacks, logistical hurdles, and the founders' commitment to quality as they aimed to revolutionize the pet food industry.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app