How to Find Your Value When You're Undercharging

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Pricing implies value, and most startups are undercharging. Raising prices is the easiest way to grow revenue with almost no work at all. If you have higher margins than your competitors, you can pay more to acquire a customer. You could give a lower price in exchange for one of four key things.

One of the most common topics that founders ask us about is pricing and monetization. In this talk, YC Group Partner Aaron Epstein outlines 9 different business models, and highlights lessons from top YC companies on how to best monetize and price your product.
Business Model Guide: https://www.ycombinator.com/library/Gh-business-model-guide
Apply to Y Combinator: ⁠⁠https://yc.link/SUS-apply⁠⁠

Work at a Startup: ⁠⁠https://yc.link/SUS-jobs