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17min chapter
Brian Will: Mastering the Art of Persuasion for Sales and Negotiations
Make It Happen Mondays - B2B Sales Talk with John Barrows
Pricing and Anchoring the Sale
The speaker discusses their approach to pricing and anchoring the sale in sales and negotiations. They emphasize the importance of understanding the customer's budget and value. They also share insights on dealing with both sophisticated and unsophisticated buyers.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode