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Jobs to be Done, Part 2 | Alan Klement, Author of When Coffee and Kale Compete

Dreams with Deadlines

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The Importance of Transparency

The idea is this is what the whole organization is supposed to be going after. There's trust there. Like it's not some black box of what are the higher ups doing and how is that affecting the business? They see it in the form of, you know, the overall organizations targets or their department heads targets. So it's just the whole thing becomes this hopefully beautiful, beautiful visualization of this is how everyone's contributing value.

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