Positioning with April Dunford cover image

Harnessing the Power of Differentiated Value: How To Win Over Customers and Outperform Competitors

Positioning with April Dunford

CHAPTER

Intro

This chapter explores the essential role of value in marketing and sales, focusing on its importance in meeting customer needs. Through a personal anecdote, the hosts illustrate the difficulties of effectively communicating value in the enterprise CRM market.

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