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Big Movies Provide Big Opportunities for Brands
Bloomberg Businessweek
Selling Ads and Keeping the Attention of Younger Audiences
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This chapter explores how ads are sold for movies and the forecasting process involved. It highlights the importance of business forecasts and guarantees for advertisers, as well as effective strategies to target young audiences.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode