15min chapter

The Graham Cochrane Show cover image

Ignore your competitors (your success depends on it)

The Graham Cochrane Show

CHAPTER

Longevity and Authenticity in Business

The chapter discusses the importance of longevity in business, cautioning against blindly following trends and instead focusing on profitability and genuine passion. It emphasizes aligning business strategies with personal well-being and preferences, highlighting the challenge of balancing self-care with saying no to enticing opportunities.

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