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PLG is not for everyone | Kyle Poyar (OpenView)
The Seed Stage - formerly "the June Podcast"
The Importance of Product-Based Solutions for Growth
PLG is taking things that would only be done by people or resource intensive way and turning to product-based solutions. It helps me drive expansion and retention through upsells, being able to drive in account virality and expose more people to your product. The vertical software market opportunities within vertical software have just gotten much bigger than people maybe initially thought.
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