The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving cover image

404: B2B Sales Expert, Rana Salman, on Internal and External Strategies for Optimizing Your Sales Conversations and Communicating Solutions

The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving

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The Importance of Maintaining a Human Connection in Sales

In this chapter, they discuss the importance of maintaining a human connection in sales and not getting caught up in numbers and quotas. They emphasize that people, not faceless entities, make buying decisions and want to be treated as individuals. They also highlight the importance of personalizing communication and understanding the needs and challenges of customers.

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