
215 Katy Milkman on How to Change Your Habits (For Good)
Behind the Brilliance
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Is There a Fresh Start?
A fresh start can be something arbitrary that we choose right. People save 20 to 30 per cent more when you invite them to begin saving at the beginning of spring than when you ask them to do it in a few months, which happens to be the beginning ofSpring. When people get reminders about goals they want to pursue, such as getting an email with their new year's resolution reminder on March 3rd or April 1st - these are all good examples for us to take note of and learn from.
Play episode from 35:48
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