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The Importance of Customer Discovery in Startups
In startup land, the most important asset you have is not capital. And so I think that in the early stages, there's an outsized importance for founders to make sure that they're getting the best return on their time. "I'd say more often than not, if they're like one of these large companies and it's a big company, big logo, turn JP Morgan, you're just the most interesting thing in their day," he says.