4min chapter

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Data Council Week (Ep 3) - GTM 101 for Engineers With Chase Roberts of Vertex Ventures

The Data Stack Show

CHAPTER

The Importance of Customer Discovery in Startups

In startup land, the most important asset you have is not capital. And so I think that in the early stages, there's an outsized importance for founders to make sure that they're getting the best return on their time. "I'd say more often than not, if they're like one of these large companies and it's a big company, big logo, turn JP Morgan, you're just the most interesting thing in their day," he says.

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