280: Go To Market Fit vs. Product Market Fit
The Predictable Revenue Podcast
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You Can't Outsource the Strategy, You're Just Wasting Your Time and Money
I see this so many times where the executive or executive sponsor or VP comes in and says, we need this. And then, you know, two weeks later, the founders like, I'm too busy and pulling out of the calls. It was just like, they were just generating the wrong meetings because we weren't giving them the guidance. But the effectiveness was there. We just weren't pointing them in the right direction.
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