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11min chapter
The case for bootstrapping, w/Mailchimp's Ben Chestnut
Masters of Scale
Reviving Growth Through Innovation
This chapter explores how a stagnant company overcame challenges by actively engaging customers for feedback and implementing a freemium model. It highlights the evolution of a simple marketing strategy into a robust tool that fostered community support and drove innovation. The importance of analytics and efficiency in scaling operations is emphasized, particularly through email marketing and data-driven strategies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode