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The case for bootstrapping, w/Mailchimp's Ben Chestnut

Masters of Scale

CHAPTER

Reviving Growth Through Innovation

This chapter explores how a stagnant company overcame challenges by actively engaging customers for feedback and implementing a freemium model. It highlights the evolution of a simple marketing strategy into a robust tool that fostered community support and drove innovation. The importance of analytics and efficiency in scaling operations is emphasized, particularly through email marketing and data-driven strategies.

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