Fellow: Helping a SaaS Meeting Company Reclaim Growth
The Optimize Podcast with Jay Abraham & Nick Sonnenberg
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How to Reduce Your App Spending by 16%
There's probably if there's not empirical data out there, there's got to be anecdotal data that you could get. I always want to basically slice and dice and denominate it from as many quantifiable dollar denominated stacks or take people on a sequence. Depending what your allowable acquisition cost is, ask who already has the trust, the credibility, direct access to the decision maker you would most like to own Mindshare up with. What they provided sold them was delivered and whatever they provided matters. If you get 100% of the first year knowing that 5,000, 10,000, 20,000 ad costs are going to come in at around $1 million for each new app
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