How we fell for Fall
Business Daily
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The Autumn Embrace: Marketing and Consumer Trends
This chapter examines how the fall season influences consumer behavior and marketing strategies, focusing on the cozy allure of autumn. It shares the transformation of a family farm into a pumpkin-selling hub, illustrating the role of social media and tradition in driving engagement and sales. Personal anecdotes highlight the joy and warmth of fall, emphasizing its cultural significance and the desire to capture the season's essence through shared experiences.
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