5min chapter

How I Built This with Guy Raz cover image

Banana Republic: Mel and Patricia Ziegler

How I Built This with Guy Raz

CHAPTER

From Market Sales to a Unique Store Concept

This chapter details the entrepreneurial beginnings of a couple who gained popularity selling unique shirts at a farmer's market, leading to the opening of their store, 'Banana Republic.' They discuss their innovative marketing strategies, pricing decisions, and the challenges encountered while building their brand.

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