What Is the Most Common Mistake in B2B Sales?

Most salespeople get trained in value propositionsd and try to provide value. The lea we go wrong is by by not understanding, again, the beginning, the value. We expect customers to just buy. Because of out company is forty something years old. I'll use abe to see example. Andbecause this example works for for all whateer betes, you'll be to me atolit there was not to long ago, i was invited to a media lunch, and i needed to buy some inno, some gears. Here's what he did. Before i went into the dressing room, i was excited and oi, because already started to see the solution. So