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Noom: Saeju Jeong
How I Built This with Guy Raz
How a Failure of a Stationary Bike Led to More Failures in the Health and Wellness Space
Nom is a health and wellness app used by tens of millions of people. If nom files for an ipo some time in the next year or so, which it's been hinting at, it could reach a market cap of around ten billion dollars. Saje john arrived in new york city from korea in two thousand five with almost no one to help him succeed. His original idea was for a stationary bike linked to a smart screen - sort of like what pelaton is to day. But saje disc er that many users were looking for a different type of ap much more targeted to helping them lose weight. It took many years, lots of failure, a few different
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