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Seventh Generation: Alan Newman and Jeffrey Hollender
How I Built This with Guy Raz
The Key to Raising Money for Seventh Generations
Geoffrey: We spent way more money acquiring customers than they generated in revenue. Every time we acquired a new customer, we lost money. And the hope was that over time, over years, they would repeat their purchasers and they would become profitable. But they weren't profitable at first. Geffrey: The people who had invested with me in my prior business made a lot of money. For every dollar they put into the company, they got ten dollars back.
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