Episode 26: Privacy Expert Alan Chapell says "Marketers are F-ed"
Marketecture: Get Smart. Fast.
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The Future of Privacy
There is so much going on right now that it's almost impossible even for like a chief privacy officer to really pay attention. You can get some of the details via all the various daily digests out there and you can get like some insight on one or two issues if you subscribe to somebody's newsletter. So what are people doing about this? What are the tech platforms doing about it? What're the advertisersdoing about it? Well, I think it's fair to say that the advertisers are sort of sitting back and there's a little bit of a combination of denial that this is really upon us.
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