When to use trade associations versus bespoke advocacy

Manufacturers often see government as a nuisance. Or, at best, a rescuer in times of trouble. But my guest today, Founder and Principal of TGS Advisory, Terry Szmagala, will argue that we need to instead think about government as a key stakeholder. Specifically, he'll share his perspective on three ways government can play a role in your business: 1) as a regulator 2) as a funder and 3) as a customer. He'll offer actionable tips for making government work for you, not against you, and explain why your voice matters more than you might realize. Let’s jump into it.