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#68 - Patrick Campbell // Founder & CEO @ ProfitWell

alphalist.CTO Podcast - For CTOs and Technical Leaders

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How to Get the Most Out of Your Pricing

A lot of people think it's just the number, but they don't realize like how many other things impact that number. Everything in your business from sales and marketing all the way down to your engineering and product teams is used to drive someone to a point of conversion. The value metric is how you charge per user per video per thousand contacts. It matters for your business, but doesn't really matter what it is in the grand scheme of things. And then obviously the actual number, the actual price.

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