S02E13 Question Everything - the mantra used by Ian Humphris to fuel his marketing scale-up and £23 million exit.
Bulletproof Entrepreneur
00:00
The Paradox of Marketing
I did marketing because everything else seemed a bit too complicated and I wasn't clever enough. And so then I saw an advert for an agency in Manchester and I just had a load of great looking brand names on the advert and I thought well this looks like fun. So got that job and I went from there really. It was very punctury from my point of view it was colour photocopying. While at the dive writing faxes and sending them to clients about stuffso it was very much a service role. The side of the department I was in was the sort of commercial handling of clients versus strategy or creative which are the three principal departments and agencies.
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