Intro

This chapter explores the role of AI in outbound sales, critiquing current AISDR practices and advocating for personalized outreach. It emphasizes high-quality personalization at scale while cautioning against the dangers of generic AI-generated messaging.

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⁠⁠⁠📫 Subscribe to the Outbound Kitchen newsletter⁠⁠⁠⁠⁠⁠⁠

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Ask: ⁠⁠⁠⁠⁠⁠⁠Submit your questions here⁠⁠⁠⁠⁠⁠⁠ (anonymous)

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Didn’t catch Part 1? Listen here: ⁠⁠https://outboundkitchen.substack.com/p/ok10-how-this-cro-brings-in-72k-arr ⁠⁠

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Chef specials:

- Internal AI use cases outperform external automation

- In-office teams show 20-60% better performance metrics

- Their outbound growth plans

Kyle Norton, CRO at Owner.com, shares deep insights on AI implementation in sales, the shift to in-office work, and strategic annual planning.

He discusses how his team leverages AI for internal processes rather than external automation, achieving remarkable results with tools like Avara for sales simulation and Momentum for CRM automation.

Kyle reveals compelling data showing 20-40% faster ramp times and up to 60% higher activity rates for in-office teams, leading to Owner.com's recent office opening in Toronto.

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Who is Kyle Norton?

CRO of Owner.com

Host of the Revenue Leadership podcast (Pavilion Podcast)

More context about the Owner's Sales team:

- ACV: $5.5k

- Sales Cycle Length: 4-7 days

- Vertical SaaS: Restaurant industry

- Buyer personas: Restaurant owners

- Markets: North America

Connect with Kyle:

- On LinkedIn⁠⁠⁠: https://www.linkedin.com/in/kylecnorton/ - Listen to his Podcast: https://open.spotify.com/show/6y3nqT69DERySdns6Zz4WL?si=eae54b3029464a5c - Subscribe to his Newsletter: https://www.therevenueleadershippodcast.com/