The Psychology of Persuasion

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One of the best features of the previous editions of influence have been called readers reports, where people write in to us and tell us what they have already seen or what's happened to them. That was when my favr parts of the book was t the reader's letters. You got, i saw social proof at work, and here's what happened to me, and i fell for it, or whatever. Well, all right, robert, thank e. I've enjoyed. Thank you real much for your time. Ir, one of the most interesting people working to day in this area. So long for now.

In this dialogue, based on the new edition of his highly acclaimed bestseller (over 5 million copies sold in over 40 languages), Robert Cialdini — New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion — explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Shermer and Cialdini discuss: Cialdini’s Universal Principles of Influence and 7 Principles of Persuasion, pluralistic ignorance, free will/determinism, cults, conformity, #BLM, #metoo, antiracism, social justice, and human rights. How rational are humans? Do we default to truth and naturally believe what people tell us? Are we natural-born skeptics or natural-born sheep?