What's the Wind on the Landers?

With caraway, we were able to drop c p a by 30%. The wind was just better conversion. With the landers, we make them look like they're not product pages. We made a list of everything people ask about and then laid that out in the page. So if somebody says, i love the way these look on my counter top, we put aesthetics with you. And then we'll reverse the page to say, all right, were going to start at the top,. focusing on whatever gets the most, and then, you know, slowly work our way down.

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