6min chapter

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Tracing the Steps of Fitbit | 6

Business Wars

CHAPTER

Fitbit: The Perfect Timing

This chapter explores the launch of Fitbit as a hardware startup and how it appealed to a market of people who wanted to be more active while being glued to their phones. It introduces the concept of the quantified self and highlights the early adoption of Fitbit by Wired senior editor Michael Kalori.

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