Rhetoricales, the quick and dirty, often a misused way of persuading people. You can short circuit their ability to think critically. Annie said thereare basely three ways to approach people rhetorically. One is through logic - you're going to die if you don't get vaccinated. But that wasn't the only rhetorical approach. The others were a ethos, which is the appeal of morality,. And lastly, it was pathos. If you really want to hotwire people's brains and get them to take action, you go for the pathos.