The Glossy Beauty Podcast cover image

JB Skrub's Jill Biren on marketing to tween boys

The Glossy Beauty Podcast

CHAPTER

Tween Trends: Branding and Beauty

This chapter examines the changing views of branding and beauty products among tween boys and girls, contrasting past and current generational awareness. It discusses strategies for understanding tween preferences through community feedback, surveys, and focus groups to inform product development.

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