12min chapter

My First Million cover image

Alex Hormozi: I Lost Everything Twice… Then Made $26M In 18 Months | Alex Hormozi Interview

My First Million

CHAPTER

Crafting Irresistible Offers

This chapter discusses the significance of creating compelling offers in business, focusing on the 'value equation' and key elements that drive customer engagement. It highlights strategies for optimizing conversions, including guarantees and bonuses, and emphasizes the impact of strong offers in the weight loss industry.

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