The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

THE #1 THING THAT THE WORLD'S BEST SALESPEOPLE DO EVERYDAY

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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The Importance of Empathy

To become empathetic, you got to reverse engineer it because what comes before empathy is curiosity. You have to then become confident, curious and empathetic. That's a long road to haul. And it's not one that's easily traveled or it doesn't happen overnight. It took longer to come to that conclusion as opposed to today. I mean, I see it in my own life today, right? I'm making decisions much quicker, much faster."

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