I Can't Make Outbound Cold Calls in Retail, Problem Sold

"I was always putting the customer on a pedestal, but somehow my message didn't matter," he says. "My inability to sell in Chicago had nothing to do with my father or the car business." He went home that night saying, oh gosh, I have entirely misinterpreted what my role is? But you know what? If you just get over that part of me, it's going to help you become one of the great salespeople!"